What is vehicle livery?
Let’s start with explaining what vehicle livery actually is and how it could help businesses in Hull and Cottingham. Vehicle livery is the process of transforming the appearance of your vehicle, through the application of vinyl graphics, to advertise your business whilst on the road. Vehicle livery is often used to upgrade / revamp your fleet and reinforce your corporate identity to allow you to become identifiable to consumers travelling about. From printing a logo on the side of your van, to displaying all your contact details in brightly coloured graphics, the exposure gained from this could result in future success for your business.
- The average driver spends one month in every year behind the wheel. (UK Government Statistics)
- Vehicle graphics in a busy area can be seen by over 3000 people per hour. (3M)
- People spend 20 hours per week in their car – which is a 31% increase from 2003. (Source: Arbitron In-Car Study)
- 91% of vehicle users notice advertising on trucks, 35% actually study these advertisements closely. (Source: American Trucking Association)
- There are 35.6 million registered vehicles on the road in the UK, and this number is rising each year! This means that there are more and more drivers that can see your brand each year. (Department of Transport, 2015)
How can it solve your marketing problems?
Did you ever think your morning traffic jam could be a marketing opportunity? That the long wait at a red light could be creating brand awareness to the cars waiting impatiently behind you?
Vehicle livery gives you the opportunity to take your brand on the road and to which ever destination you choose locally in Hull or Cottingham or Nationwide, make sure you get seen behind the wheel and enhance your business’s exposure massively. Think about it this way: to advertise your business you could pay around £500 minimum for a full page advert in a local newspaper, which could gain you 50 viewers if you are lucky. In comparison to this, you could spend the same amount on getting your vehicle wrapped – and research shows up to 3000 people per hour could see your vehicle graphics on the road. If you are a small to medium business, these figures could dramatically change your business opportunities from the maximised exposure gained; seems like a no brainer, really!
Protecting your vehicle
There are many other advantages besides marketing opportunities to having your vehicle personalised. For example, livery can protect your van from daily damage through wear and tear; vehicle graphics add an extra layer of protection, allowing your vehicle to stay looking brand new and preventing any scratches that may occur to your paintwork. Also, wrapping your vehicle is substantially cheaper than a new paint job (as well as having the flexible option of being able to easily change the graphics in the future). Consequently, travelling in a company branded vehicle could benefit your growing business in the future. For example, when you come to sell your vehicle or even upgrade, the vehicle will have been fully protected and in great condition underneath the protective vinyl coating.
Furthermore, if you have a re brand or change vehicle, we can remove vinyl vehicle wraps without damaging paintwork or marking the vehicle in any way, this becomes a great selling point when you come to sell the vehicle. Naturally, we all worry about spending money from time to time, especially when it is your own business and feels like the money is coming out of your own pocket; however, most business owners feel that they recoup the expense of having vehicle wraps in the added exposure their business receives. If you want to stand out from your competition, a vehicle wrap is a wise investment that could continue to reward you in the future.
Get a Quote
We offer vehicle wrapping and fleet graphics from as little as £250. Providing that you’re car, van or truck is on the road then adding graphics is a no-brainer, especially when you consider you could be missing out on new customers seeing your brand every day. To get a quote and take advantage of the benefits of having your vehicle branded for your business please get in touch with Todo Designs via our contact page here thank you and good luck with your business.
