The idea of operating your own t-shirt store is an exciting one, but before you get to see the sales coming in, you’ll have to roll up your sleeves a plan a little.
There are 4 essential steps you’ll have to take in order to start a successful t-shirt business.
1. Find your target audience and niche.
While you might be the first one in your circle to design and sell t-shirts online, in the wide world of ecommerce, there are a bunch of other shopkeepers chasing the same dream. So before you get to designing and setting up your store, you need to answer one question: who is going to buy your t-shirts?
If your answer is “everyone,” you’re entering a danger zone.
Targeting everyone under the sun is like tilting at windmills.
By making your target too broad, you’ll end up targeting no one.
Doing so will also cost you not only money but likewise day. And who wants that?
Since you’ve already decided to sell t-shirts, you now are part of the fashion and apparel industry.
While this is a good start, you can probably agree that it doesn’t really help you define your target audience- everyone can wear a t-shirt!
That said, you need to narrow down your audience even more to find a product niche. And here’s how you can do it.
Define your fervours and interests.
Nobody else but you will have to run your t-shirt business( at least at the beginning ).
So in order to be successful, you need to find a niche that you understand and can market to.
Think of what you are passionate about and what are the interests of people that are around you.
Knowing the desires and pain-points of these people is your biggest advantage – you can now generate product minds that this particular niche will love.
Do your research.
Now it’s time to research your interests and passion on a deeper level.
Find out who are your challengers, what are their strengths and weaknesses to get a better picture of how you could position yourself in the same market.
Scout the web to learn what are local( or global) tendencies among online shoppers to find a gap in the market for your niche product.
A couple of tools that can help you on this journey are Google Trends, Alexa, and Ahrefs.
Identify a problem you can solve with your product.
You’ve heard it before and you’ll hear the views again- every product has to solve a problem no matter how big or small it is.
Think beyond beautiful t-shirt designing and fast shipping.
Will your t-shirt offer psychological corroborate, aid someone express their beliefs to the world, or attain them feel part of a community?
2. Set up an online store.
Once you have defined your target market and discovered a product niche, it’s time to set up the real estate of your store.
To do designs can help you you launch a store in a question of a few minutes. Please ask
3. Add products to your store.
To do designs can help you add products to your store or can show you how to do it. Please ask
Since all of your products are printed only when the order comes in, you don’t need to worry about any upfront costs.
This also gives more freedom to introduce new products, or discontinue those that are not selling.
4. Fail, try again, fail, and keep trying.
Let’s be real, you probably won’t have hundreds of thousand orders coming in just after the launch of your store, but don’t let it put you back.
Being an online store owner requires resilience and creative problem-solving.
While your research has suggested what design will drive sales, your predictions might not match the actual needs of your target audience at this point in time.
That’s why it’s important to give your customers a voice.
Let them decide what products and designs are most attractive to them.
If one design isn’t popular, try something entirely different. And if customers don’t react to the new design, create another one.
Listen to the feedback and keep trying! You’ll get there eventually.